The cancellation and postponement of sports competitions in 2020 due to the Covid-19 have led to a significant drop in the income of bookmakers (bookies), think tanks report. Moreover, the crisis simultaneously affected betting operators providing innovations in different countries.
After the introduction of the self-isolation regime, bookmakers were forced to quickly adapt to changing conditions. In times of crisis, eSports betting has gained particular popularity among bettors. For a certain period, esports became almost the only direction that allowed bookies to earn income.
According to the think tank H2 Gambling Capital, esports betting increased by 100% in April 2020. And think tanks 2CV and ProdegeMR have calculated that this year the income of bookmakers from computer game tournaments amounted to $14 billion. Obviously, the cancellation of traditional sports matches has allowed esports to make a serious breakthrough in development.
What criteria did think tanks take into account?
Below are the criteria think tanks consider when estimating the leaders among the bookies.
- Modern and innovative technology
Besides the quality and fast-loading speed, sometimes a good betting site will also offer their own software so you don’t have to do everything from your browser. The success of new industry players can be measured by how much they invest in technology and innovation, as these factors are closely related.
- Experience and know-how in the betting business
The best bookmakers are the ones who have gained experience and knowledge of the business inside and out. Therefore, think tanks mention that an advanced gambling site that wants to be successful must have operators and players who are well versed in the world of betting, to avoid getting the basics wrong and to lay the foundation for innovation and the spread of fresh ideas.
- Good mobile websites and gambling apps
In the modern world everyone expects everything to be fast and available on their mobile devices, and in fact it is already possible… So there is no reason why people’s interest in betting should be limited to the home computer or laptop. With a good mobile website or quality gambling app, people can bet whenever and wherever they want on their smartphone or tablet.
- Attractive offers with clear terms and conditions
No one wants to switch bookies unless there is a good reason to do so. In order to attract users, bookies constantly offer innovations that are renewed from time to time and the terms of which are easy to understand.
How to choose a bookmaker among the offers?
In the gambling industry, there is strong competition for customers between the new online bookmakers and the established providers. But all novice bettors should consider that if they sign up with a new gambling office they should consider much more factors than only attractive innovations. A bookmaker should be legal, reliable, provide bonuses for newcomers, have live bets and many options for gambling.